As a national regenerative forerunner, the media loves Ei! A respected industry expert, Ei Founder Holly Elmore is popular with the media for story research and live interviews, whether for radio, podcasts or video.

Earth Day Radio Interview


On Earth Day, Ei Founder Holly Elmore was interviewed by Barbara Dooley for Fox News radio, 98.7FM, Georgia's Morning News. Listen here.

EcotopiaU Media Interview


In conjunction with the Fourth Annual National Zero Waste Conference - The Stars of Zero Waste - hosted in Los Angeles, ecotopiaU media interviewed a series of the Zero Waste Stars presenting at the conference. Ei Founder Holly Elmore was included in the interview series with host Michelle McGinnis and co-host Tom Wright. See the video interview here. The ZWA Blog article, Elemental Impact: a business approach to sustainability gives an interview synopsis.

97.1 The River

The River Current Show Interview – Ei Founder Holly Elmore and Central Atlanta Progress Sustainability Director Lauren Dufort were interviewed about the future of sustainability in Atlanta. The ZWA Blog post, ZWZ Garners Media Attention, includes an outline of the interview.

CNN Video and Article

City Aims for Zero Waste - The Zero Waste Zones - Downtown Atlanta is featured in a story that aired prime-time in Europe, Asia and North America markets during Earth Week 2009. On the Saturday before Earth Week the story was listed on the’s home page. The video received over 132,000 viewings; most stories receive around 30,000 viewings.